marketing Essay -- essays research papers

Marketing AssignmentProductThe product I am going to design and develop is a brand extension of REEBOK. I am going to design and develop a REEBOK. Mini-disc player. It will aim at 18-26 year olds. I have chosen this certain age group because of the research carried out. From my research I can conclude that the age groups are fire in owning a mini disk player because of many reasons e.g. style, size, price etc. I have chosen REEBOK. because they are quite popular among the soft touch market I have chosen to aim. REEBOK are among one the wellspring know brands in the world, shortly after NIKE. Consumers are interested to REEBOK products because of their designs, quality and logs. Reeboks prices angle to be a little cheaper then their main competitors Nike, Adidas and mountain lion. You can see this from the research table belowLOGO PRICE Reebok 25-56Nike 46-150 Puma 28- 60Adidas 35-55We can clearly see that Reebok set a price just below the main competitors, this is because they know consumers will want to deal products but still at a cheaper price and still have the satisfaction of subverting a good brand name product.Brief memorial on ReebokReeboks United Kingdom-based ancestor company was founded for one of the best reasons possible athletes wanted to run faster. Therefore, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners and before long his freshman company, J.W. Foster and Sons developed an international clientele of distinguished athletes.In 1958, two of the founders grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American dispersion license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market.By 1981, Reeboks sales exceeded $1.5 million, but a dramatic move was planned for the next year. Reebok would introduce the first athletic shoe designed especially for women a shoe for a hot new-made fitness exercise called aerobic dance.The shoe was called the Freestyle, and with it Reebok anticipated and encouraged three major trends that transformed... ...to try and compete with these two companies there are a total of ways this could happen The factor of Place is not on such a large scale, the outlet is the shop and although products may be offered by stigmatise most of the transactions will take place at the shop. However, the customers must in a position in which to offer its services well and intimately access the shop. For example, there must be plenty of car parking near by so that the customers can easily access the shop, it should be getable to as many customers as possible.The different sorts of sales promotion are I could com e up with, if I feel my product is not doing well are 1. Buy one get one free - this can also be buy one and get something else free.2. Discounts.- where products are reduced in an effort to sell more.3. Competitions - used to get people interested in he shop and products.4. Free gifts another way to pursued people to buy products.5. Product trials allows people to try the products before they buy.6. Point of sale displays special displays to promote the products and gain customer awareness.Here is a detailed map of where I am going to place my MD for sale. Sony CentreArgosDixon